Insane World

Woman falls to death while attempting to take picture at popular INSTAGRAM location

A woman suffered a fatal fall while trying to take a picture at the edge of a popular 262-foot cliff in the Australian state of Victoria.

38-year-old, Rosy Loomba, was with her husband and child when the accident occurred at Grampians National Park.

They were at Boroka Lookout, an overhang by the side of the cliff that has a panoramic view of the mountains and town below.

Police said Loomba climbed past safety barriers and warning signs, to pose on a rock for a photo when she tripped over the edge, falling more than 80 meters down the cliff face.

Witnesses heard Loomba screaming, but were unable to help. Police and the state emergency service worked for six hours to scale the cliff and retrieve her body.

The viewing platform was closed throughout the afternoon during the retrieval process, but was reopened to the public by 10 p.m.

The lookout is a particularly popular photo spot; a quick search of the location tag on Instagram shows dozens of photos showing people at the cliffside, legs dangling over the edge, or balanced on a narrow rock near the edge. A few even filmed themselves doing backflips by the edge.

In the aftermath, authorities reminded the public to heed safety signs and guidelines, and that no photo is worth a person’s life.

“We can’t rope off every part of Victoria,” said Police Minister Lisa Neville. “People have to take responsibility.”