The White House has partnered with popular online dating platforms such as Match, Tinder and Bumble to encourage more Americans to get vaccinated against the virus that has killed hundreds of thousands of people in the United States alone.
With restrictions loosening across the country as coronavirus cases, hospitalizations and deaths decline, people are increasingly getting back to some semblance of normalcy in their lives, including dating.
President Joe Biden’s administration has set a goal of getting at least one vaccine shot into at least 70% of United States adults by the July 4 Independence Day holiday. The partnership with dating sites is meant to attract young people otherwise reluctant to get vaccinated.
“Social distancing and dating were always a bit of a challenging combination,” White House coronavirus adviser Andy Slavitt told reporters on Friday.
He said OkCupid, one of the dating sites, reported that people who display their vaccination status were 14 percent more likely to get a match.
“We have finally found the one thing that makes us all more attractive: a vaccination,” Slavitt said.
The dating platforms, which cater to more than 50 million people in the United States, will offer badges showing vaccination status, free access to “premium content like boosts, super likes, and super swipes” for vaccinated individuals,.
Shar Dubey, CEO of Match Group, said: “We are honored to work with the White House on increasing vaccinations across America, which will allow people to once again meet in person and engage in meaningful ways. This will make dating safer for everyone, everywhere.”
To meet the 70% target as demand slows for vaccines, the White House this month announced partnerships with ride-hailing services Uber and Lyft.
The United States has vaccinated over 280 million people, with around 49% receiving at least one shot.