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United States’ retail giant Target suspends sale of Pokémon cards citing security fears

United States’ retail giant Target halted in-store sale of Pokémon cards and other sports trading cards citing security fears.

Target which has over 1,900 stores in the United States made the decision after a man drew a gun in a fight over trading cards outside a store in Wisconsin.

“The safety of our guests and our team is our top priority,” the company said in a statement to reporters.

The sales of trading cards have rocketed amid the pandemic.

The suspension of in-store sales is temporary, the company said, adding that online sales are not affected.

Walmart, a top competitor to Target, says they have also seen increasing demand, but do not currently have plans to block sales.


A fight broke out in a car park outside a Target in Brookfield, Wisconsin, on 7 May, after four men allegedly assaulted another man over sports trading cards.

The victim, who had a licence to carry a concealed gun, ended the fight by drawing his weapon, police say.

No shots were fired, and the four men ranging in age from 23 to 35 fled and were later arrested.

The store, a nearby grocery store and a children’s healthcare clinic briefly went on lockdown.

Prior to the announcement of total ban, Target had said they were limiting trading card sales to one package per day per customer.

Sales of trading cards, and especially Pokémon with its famous catchphrase, “gotta catch ’em all”, have surged in value in recent years.

Videos online of social media influencers opening packages of cards in the hopes of finding a rare one have increased interest, experts say.

In March, a card for a type of Pokémon known as a Charizard sold for nearly $400,000. Auction site eBay says sales of Pokémon cards in the US shot up 574% between 2019-20. Trade in football cards grew by 1,586%.