Tata Motors sold only one Nano in 2019, manufactured zero

Tata Nano, the compact city car that was manufactured and marketed by Indian automaker Tata Motors did not produce a single unit of its entry-level car in 2019.

Although the company sold one unit in February even as the company is yet to officially retire the “people’s car”.

Tata Motors had zero production and sales of the Nano in December 2019 while it produced 82 units and sold 88 units in December 2018.

Tata Motors has so far been maintaining that no decision has been made yet on the future of the Nano saying production planning of a car is a “conscious management of demand, system inventory and planned efficiencies”.

It has, however, admitted that in its current form the Nano will not meet the new safety regulations and BS-VI emission norms.

Tata Motors had unveiled Nano in January 2008 at the Auto Expo with much expectations of being “the people’s car”, as dubbed by the then Tata group chief Ratan Tata. However, it could not live up to the billing with sales dwindling over the years.

Ex-Tata Sons chairman Mistry, who was abruptly removed from the post, even claiming that the Nano “consistently lost value, peaking at ₹1,000 crore”. He also claimed that Tata Motors did not stop producing the car due to “emotional reasons”.

Company officials hinted that production and sales of the Nano would stop from April 2020 as Tata Motors has no plans to invest further on the model to meet strict emission norms under Bharat Stage-VI, which come into effect from April 1 this year and other safety regulations.

The Nano was launched in the market in March 2009 with an initial price of close to ₹1 lakh for the basic model despite cost escalations.

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