The social media giant TikTok on Tuesday explicitly banned certain types of anti-LGBTQ content and speech on its platform.
In updated community guidelines, the company noted that it is “adding clarity on the types of hateful ideologies prohibited on our platform,” stating that it will ban deadnaming, or using a transgender person’s pre-transition name, and misgendering, using incorrect pronouns.
The platform is also prohibiting “content that supports or promotes conversion therapy programs,” referring to a discredited practice that seeks to stop someone from being LGBTQ.
“Though these ideologies have long been prohibited on TikTok, we’ve heard from creators and civil society organizations that it’s important to be explicit in our Community Guidelines,” Cormac Keenan, the company’s head of trust and safety, said Tuesday in a statement.
“On top of this, we hope our recent feature enabling people to add their pronouns will encourage respectful and inclusive dialogue on our platform.”
The policy update follows pressure from GLAAD, an LGBTQ media advocacy nonprofit, and UltraViolet, a national gender justice advocacy group.
According to GLAAD, the new policy incorporates recommendations that the group made to TikTok last year in its Social Media Safety Index, which deemed five of the world’s leading social media platforms — including TikTok — “effectively unsafe for LGBTQ users.”
LGBTQ people have long faced disproportionate amounts of harassment on social media. Last year, a survey from the Anti-Defamation League, an anti-hate organization, found that 64 percent of LGBTQ respondents reported experiencing online hate and harassment, compared to 46 percent of Muslims, 36 percent of Jews and about one-third of Black, Latino and Asian American respondents.