When the coronavirus pandemic exploded in countries many businesses were forced to shut down overnight, owners were seen scrambling to keep themselves afloat.
Virginia Sharp, owner of Daemarii’s Unique Boutique in Macon, Georgia, was one of them. But instead of surrendering to the circumstances, she came up with an innovative way to reach customers.
The 55-year-old, who worked as a nurse liaison for 30 years before opening her clothing boutique in 2014, began streaming fashion shows on Facebook Live featuring herself wearing the clothes, jewelry and accessories she sells.
Every Friday since May 15, the entrepreneur and fashionista streams a fashion show with a different theme. During Sharp’s first show, a jewelry dinner date, she completely sold out.
So far she’s hosted 14 shows. Themes have included a backyard party, girls’ getaway trip, Christmas in July and even a coffee chat, featuring black, cream and sugar colored outfits.
With each new show has come greater success.
“It completely changed my business,” Sharp told CNN.
“It has made a tremendous difference in our finances. It took years for people to even know about my boutique, but after doing these fashion shows, people have actually gotten to know me and my business and what I offer so it’s gotten us so many more customers than I could have imagined.”