Telecom giant Reliance Jio GigaFiber was officially launched on Thursday and its expected to disrupt India’s booming internet and streaming industries.
The company shared information on Jio Fiber plans, their pricing, Home Phone landline service (also known as Fixed Voice), Set-Top Box, content partnerships, preview plan migration, and more. As previously announced, Jio Fiber will be offered to consumers in 1,600 towns across the country.
Jio Fiber would charge subscribers ₹699 ($10) to ₹8,499 ($118) a month for speeds ranging from 100Mbps to 1Gbps. Annual plans include free TVs, set-top boxes and subscriptions to premium streaming services.
These introductory offers would definitely escalate a fierce price war in the Indian market. Competitors and customers could brace themselves for a repeat of 2016, when mobile network prices plunged after Reliance introduced free calls and data.
While addressing the annual general meeting on 12 August, Reliance chairman Mukesh Ambani told shareholders the plans would cost “less than one-tenth of global rates”.
Subscribers would get incentives ranging from free outgoing calls on landlines to free LED TVs. Premium customers would be “able to watch movies in their living rooms the same day these movies are released” — this is a first for India.
The array of offers means that with just one product, Reliance will take on competitors as diverse as telecom companies, streaming platforms and even cinema halls.
India is one of the world’s fastest-growing internet markets – and the appetite for video-on-demand is expected to keep rising. Television, streaming platforms and films will account for some 46% of the growth in the Indian media industry, according to a recent report by the consultancy firm Price Waterhouse.
Reliance Jio, the company’s telecom arm, became India’s biggest operator earlier this year, with revenue exceeding $1.6bn in the quarter ending 30 June.
When Jio launched mobile services in September 2016, and it’s free trial offer attracted over a 100 million customers in just under six months. Its 340 million customers spend about 30% more than other operators’ customers. Jio drove down mobile data prices sharply in India. There were 10 telecom operators when Jio launched: now there are just four.
So one can only imagine what would happen to other broadband players in the market.
The plan and packs for Jio can be found here.
Interested consumers can register for Jio Fiber service by going to the company website. If Jio Fiber is available at your locality then a Jio representation will connect with you. In addition, there is a one-time charge for installation – Rs. 2,500. Out of which Rs. 1,500 will be the refundable security deposit for the Jio router, while the rest Rs. 1,000 will be non-refundable.