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Popular British bakery forced to take off top selling item after topping sprinkles found illegal

A popular British bakery was forced to pull its top-selling cookies from the market, after regulators informed the owner that the sprinkles were illegal.

The United States made sprinkles contain a coloring that’s legal for some uses — but not for sprinkling.

Rich Myers, owner of the Get Baked bakery in Leeds, disclosed the recent setback on Facebook, where his updates on what he calls Sprinklegate.




He says the decision is a huge deal for his business and also “very annoying.”

Customers often ask for raspberry glazed donut cookies or a “Birthday Bruce” — a towering slab of 12-layer chocolate cake, Myers said. Both of them prominently feature the outlawed sprinkles.

The doughnut cookies, Myers added, “are not only our best-selling cookie, but they’re utterly sensational.” But for now, they’re off the menu.



“It is highly unlikely that we will find any legal sprinkles that we will use as a replacement,” Myers wrote.

“British sprinkles just aren’t the same.”

Myers says Get Baked got the sprinkles from a wholesaler that imports them from the United States. But the West Yorkshire Trading Standards agency deemed them illegal because they contain a coloring called erythrosine.

Studies have shown in high doses, the additive was found to cause cancer in lab tests on animals. The dye is currently allowed in foods in the US but the Center for Science in the Public Interest has urged the FDA to revoke its approval.

The substance has also been linked to hyperactivity in children.

The additive is permitted to be used only in a limited range of products in Britain, mainly cocktail cherries, or to decorate eggshells, according to regulations. It’s also seen as too risky to be sold directly to consumers.