OnlyFans, a content subscription service based in London announced it would begin to ban sexually explicit content from its platform starting October this year.
“In order to ensure the long-term sustainability of the platform, and to continue to host an inclusive community of creators and fans, we must evolve our content guidelines,” the company said in a statement.
The company added that it was making these changes after requests from “banking partners and payout providers.”
This is a massive shift for a service that has become a major space for adult content as the creator economy has exploded.
Like other social platforms, OnlyFans allows its creators to either offer content for free, or else wall their live-streams, videos and messages behind paid subscriptions.
Creators can also earn revenue through tips or paid messages.
The website, which was founded in 2016, says it has 130 million users. It pays out more than $5 billion to its creators each year.
OnlyFans markets itself as a place where photographers, musicians, make-up artists, actors and other creators can earn part or even full-time incomes.
The new use policy prohibits violence, rape and lack of consent, among other content. It also bans the depiction or promotion of “escort services, sex trafficking or prostitution.”