Favourite American online streaming serviceNetflix is reportedly testing mobileonly subscription plan specifically for Indian consumers, a plan priced at INR₹ 250 per month.
Apart from the new mobile monthly plan, the company was also testing model of weekly plan in India. The company hopes to make their services more affordable and accessible to the masses.
According to the report, the new weekly subscription plan will be made available across four tiers, depending on how much you are willing to shell out. The most affordable plan priced at INR₹ 65 per week, and is a mobile only viewing plan that streams content in SD resolution.
This plan is to target users that watch shows sporadically on Netflix, and do not find value in paying a larger sum for monthly subscriptions.
The other weekly plans that are reportedly being tested are priced at INR₹ 125 (single screen, any platform, SD resolution), INR₹ 165 (two screens, any platform, up to HD resolution) and INR₹ 200 (four screens, any platform, up to 4K HDR resolution).
The move is to benefit Netflix, as presenting a weekly plan may draw more viewers to its platform and increase its user count. The global streaming giant has the highest priced subscription plans in India, with the likes of Amazon Prime Video and Hotstar offering more competitive pricing.
It remains to be seen how soon are these plans rolled out to a wider set of users, and how it impacts Netflix’s overall plans in India. Given that these plans are being tested among users already, it should not be too long before they are made available to all users.