Netflix on Wednesday launched a new mobile-only subscription for users in the country at INR₹ 199 (USD$ 2.88) per month.
The plan is valid for one concurrent stream and will work with Android and iOS tablets. Netflix said consumers will be able to stream content at Standard Definition (SD). The firm added that users won’t be able to cast or mirror content.
The company had been working on a cheaper mobile friendly subscription for India. It had beta tested the plan for a few users in India and Malaysia earlier this year.
With this plan the company hopes to add more subscribers from tier 2 and tier 3 cities in India. And hope to average its subscribers after a drop in subscriber base in the United States.
Earlier to this, Netflix’s cheapest plan in India cost INR₹ 450 (USD$ 6.54) that allowed you to watch shows on one screen at SD resolution.
However, compared to Netflix’s competitors Hotstar and Amazon Prime video the pan still remains expensive. Hotstar and Amazon Prime video’s annual subscription plan costs INR₹ 999 (USD$ 14.5).