The coronavirus pandemic has made protective equipment a necessity. Face masks and face shields are mandatory in public as nations lift restrictions to revive their economies.
The pandemic badly hit sale of high-end luxury goods and services, luxury brands are now entering into the protective equipment industry to sustain themselves.
Throughout the pandemic designers have been releasing their take on face masks, now Louis Vuitton is taking it a step further, releasing a luxury face shield that’s designed to be “both stylish and protective,” the French fashion house said in a statement.
LV Shield transitions from clear to dark in sunlight, protecting wearers from the sun. It also features golden studs engraved with Louis Vuitton’s brand name and an elastic, monogrammed headband. The visor can also be worn upward as a classic peaked cap, according to the label.
The US$ 961 face shield will be sold online and at select Louis Vuitton stores starting on October 30.
The company said it had repurposed several of its workshops across France to “produce hundreds of thousands of non-surgical face masks”.
Other luxury are also catching up, recently Burberry announced the launch of their face mask costing US$ 115.