A college student who drove to Iowa every weekend to buy hundreds of Krispy Kreme doughnuts that he then sold to his own customers in the Twin Cities area was warned by the doughnut company.
There have been no Krispy Kreme stores in Minnesota for 11 years.
Jayson Gonzalez, 21, of Champlin, Minnesota, would drive 270 miles (430 kilometers) to a Krispy Kreme store in Clive, Iowa, pack his car with up to 100 boxes, each carrying 12 doughnuts, then drive back up north to deliver them to customers in Minneapolis-St. Paul.
He charged $17 to $20 per box. He said some of his customers spent nearly $100 each time.
Soon after a press firm reported his money-making scheme, Jayson received a phone call from Krispy Kreme’s Nebraska office telling him to stop. The senior studying accounting at Metropolitan State University in St. Paul said he was told his sales created a liability for the North Carolina-based company.
Jayson popularly known as ‘The Donut Guy,’ would have made his 20th run to Iowa on Saturday, but he told his Facebook followers on Thursday that he has been told he has to shut down operations.
Meanwhile, the company said that it was looking into the matter.
“We appreciate Jayson’s passion for Krispy Kreme and his entrepreneurial spirit as he pursues his education,” the doughnuts firm’s statement read.