Business Insane

KitKat vegan chocolate wafer bar is launching later this year

Swiss multinational food and drink company, Nestlé, launched a vegan version of its famous KitKat chocolate-covered wafer bar.

The non-dairy version of the popular candy bar is being called KitKat V.

The company said it was jumping on the the plant-based alternative food trend. Nestlé promises the new candy still has the “perfect balance between crispy wafer and smooth chocolate.”

KitKat V ditches dairy milk, which is used for its regular KitKats, for a rice-based alternative in addition to its new sustainable cocoa, according to Bloomberg.

The new bar will start going on sale later this year across several countries before expanding globally.

“Taste was a key factor when developing the plant-based chocolate for our new vegan KitKat,” said Louise Barrett, head of the Nestlé Confectionery Product Technology Center, said in a statement.

“We used our expertise in ingredients, together with a test and learn approach, to create a delicious vegan alternative to our original chocolate KitKat.”

Plant-based food is extending to meat and milk.

In 2019, Mars launched a line of vegan chocolate bars as a way to attract eaters that want to reduce their meat and dairy intake for health and environmental reasons.

Other manufacturers, such as Lindt and Cadbury, have also recently debuted vegan candy.