Kim Kardashian West has joined the fight against the coronavirus pandemic by launching a range of face masks.
The 39-year-old reality star’s brand Skims has released a line of non-medical face masks designed for all-day wear. The reusable masks are seamless, breathable and stretchy.
The masks launched Saturday in five tonal colors — Sand, Clay, Sienna, Cocoa and Onyx — with prices starting at $8.
Kardashian West took to Twitter just hours after launching the new product to inform fans that the collection had sold out.
“Unfortunately our @skims face masks have sold today but we are working with out local partner in LA to produce more as quickly as possible,” she told her 64 million followers.
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NOW AVAILABLE: SKIMS Face Masks in 5 colors at SKIMS.COM. Buy 4 for $25 now and enjoy free shipping on domestic orders, while supplies last. To support the COVID-19 relief work efforts and help protect those on the frontline, SKIMS is donating 10,000 Seamless Face Masks to our charitable partners: @baby2baby, @goodplusfdn, @lafoodbank, and @domesticworkers.
Skims, founded by Kardashian West last year, is donating 10,000 of the masks to nonprofits Baby2Baby, Good+ Foundation and LA Food Bank and the National Domestic Workers Alliance advocacy group.
The company said it is also working to support those affected by Covid-19 by providing basic essentials to at-risk families and those in need, with a $1 million donation to be distributed across these charities.