Fashion conglomerate behind Gucci, Yves Saint Laurent, Alexander McQueen and Balenciaga will ban the use of animal fur across all of its brands by fall 2022.
“The time has now come,” said Kering CEO and Chairman, François-Henri Pinault, in a short statement issued on Friday.
“The world has changed, along with our clients, and luxury naturally needs to adapt to that.”
“When it comes to animal welfare, our Group has always demonstrated its willingness to improve practices within its own supply chain and the luxury sector in general,” he noted.
In 2017, Gucci became the first Kering fashion house to commit to eliminating fur from their designs, highlighting social responsibility as one of the brand’s core values.
Other brands including Balenciaga, Alexander McQueen and Bottega Veneta have also already moved away from fur.
This next step to definitively abolish fur production across the company comes just two years after Kering published a set of animal welfare standards that aimed to “verify the humane treatment of animals across the Group’s supply chains,” including requirements on “the treatment of cattle, calves, sheep and goats throughout their entire lives.”
The pressure for brands to take further action against animal cruelty has been mounting for years.
Chanel and Prada also announced they would halt the use of fur, making announcements in 2018 and 2019 respectively.