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Jennifer Aniston launches vegan hair care beauty brand ‘Lolavie’

American actress Jennifer Aniston has launched her new vegan beauty business days after teasing the line.

The ‘Friends’ star shared a photo of her luscious locks from behind, captioning it “something’s coming”. Now she shared the first item from the line, named ‘Lolavie’, which will be available for purchase.

“This project has been in the works for a long time and I’m so excited to finally be able to introduce it to you,” she added, alongside a clip of herself chatting to models and team members.




“So much hard work from our incredible team went into making this line – and we’re really proud to say it’s been made WITHOUT all the bad stuff…we’re paraben-free, silicone-free, sulfate-free, phthalates-free, gluten-free, vegan….and of course CRUELTY-FREE, because we love our animals.”

The 52-year-old concluded by stating: “Our very first product releases today, but there’s so much more to come. In the meantime… Enjoy!!”

In an interview to People she said the brand had been germinating for a “long time” and her friends have been busy testing her products.



“Every time we’d have a new formula, I would hand it out to my friends because they have all different kinds of hair, and it was really nice to get feedback from them”.