Indonesia: Swamped with orders for new BTS meals, McDonald’s branches shutdown

When the world’s biggest boyband and the world’s most popular burger chains combined, it triggered utter chaos.

Indonesian branches of McDonald’s found themselves so swamped with demand for the newly launched BTS Meal they had to close.

Indeed, so many people ordered the meal inspired by the Korean boyband that there were fears it could cause a new Covid hotspot.

“We temporarily closed four of six McDonald’s stores here in Semarang for a couple of days,” Fajar Purwoto, the Indonesian city’s public order agency head, said, according to news agency AFP.

“I don’t want Semarang to be in the Covid-19 red zone again.”

The meal consisted of 10 chicken nuggets, chips, a coke and two sauces (sweet chilli and Cajun, for those who are interested).

Because of Covid-19, many people did not go to the branches themselves. Instead, they used delivery services – sending drivers to the outlets in droves.

Photos show them cramming into branches, with some drivers in the capital Jakarta saying they had waited more than two hours to collect their orders.

Police in Jakarta said in a statement that a total of 32 branches were temporarily closed across the city. There were further closures in other parts of the country.

However, McDonald’s was quick to remind people that the meal will still be available for the next month so there is no need to “rush and worry about running out of this product”.

McDonald’s Indonesia associate director, Sutji Lantika, added that the safety of customers remained the highest priority.

The seven-member K-Pop phenomenon that is BTS — broke global records when their last single Butter premiered last month, while they beat superstars like Taylor Swift to be named best-selling album of 2020.