Indian student from the prestigious IIT-Roorkee developed a short-form video platform to take on China’s TikTok. The application has clocked over five million installs within the first month of launch.
Mitron is already in the top 10 spot of the ‘Top free’ apps on Google Play, and has a rating of 4.7 stars on Google’s Play Store.
Incidentally, this surge comes at a time when TikTok’s rating has fallen. ByteDance-owned TikTok has courted controversy for the last couple of months due to its “objectionable” content. A #BanTikTok campaign spread across social media platforms after the emergence of a video glorifying an acid attack.
The app’s downloads reportedly fell by 34 percent in April and 28 percent in May. In India, its largest market, the impact has been more intense, with an anti-TikTok (and anti-China) sentiment sweeping across social media.
Sensor Tower indicates that close to 90 percent Indian users have a negative view of the app. TikTok downloads almost halved between March and May across the world, coinciding with growing negativity around the platform.
The biggest gainer in all this is Mitron, a free short video and social platform that helps users showcase and view innovative videos.
The platform, currently enjoying its moment in the sun, provides an easy and seamless interface for users to create, edit, and share their videos, along with browsing through a library of top videos from across the world.
According to the creator, the mission is to “create a platform where people can come and entertain themselves with small videos posted by people across the globe and at the same time create a social incentive for people to share and create their own videos”.
However, a media report claims that the app’s source code including its full set of features and the user interface, was bought from Pakistani software developer company, Qboxus. According to Irfan Sheikh, founder and chief executive of Qboxus, his company sold the source code of their app to Mitron’s promoter for $34.