The Indian government has decided to regulate content on video streaming platforms, including global services such as Netflix, Amazon Prime Video and Walt Disney’s Hotstar.
India’s ministry of information and broadcasting will oversee streaming video content, which was previously unregulated, a brief government circular said on Tuesday, without providing further details.
News and current affairs content on online media, such as Facebook and Twitter, will also come under the new regulatory regime, it added. Online news was not previously regulated.
Earlier this year, more than a dozen local and global streaming services, including Amazon Prime Video, Netflix and Hotstar, had signed a code for self-regulation.
Streaming services have gained traction in India because of the availability of affordable smartphones and cheap mobile data, making the South Asian nation a battleground for Amazon, Netflix and Disney as they seek to expand outside their home markets.
That growth in streaming services, along with internet advertising, sports and music, is expected to help India’s media and entertainment industry increase 10.1% annually on average to reach $55 billion by 2024, PwC predicts.