Deepika Padukone, one of highest paid actresses in India is all set to launch her global beauty and lifestyle brand rooted in India.
According to a statement, the first category of launch will focus on beauty and skincare products. This category specifically, while rooted in India and backed by science.
“India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal,” she said.
The name of the brand has not been revealed yet. It is expected to roll out in 2022.
Deepika Padukone is an internationally recognised actor who stepped into Hollywood in 2017 with the film XXX: The Return of Xander Cage, co-starring Vin Diesel.
Padukone is also an entrepreneur and was named as one of Time’s 100 Most Influential People in the World in 2018. She founded the Live Love Laugh foundation in 2015 to destigmatise mental health and raise awareness about the same.
In 2018, she formed her company ‘Ka Productions’ which backed her movie Chhapaak and is also the production company behind her upcoming films The Intern and ’83. Through Ka Productions, Deepika has also invested in the startup Blu Smart, and Drums Food International, the makers of Epigamia yoghurt.