The chief executive of CrossFit has quit after causing offence with remarks about the death of George Floyd and the resulting protests.
Greg Glassman stepped down after athletes, gyms and sportswear firms cut ties with his $4 billion.
Mr Glassman acknowledged having caused a “rift” in the CrossFit community.
His exit came on the day of Floyd’s funeral in Texas. The unarmed black man died last month after a policeman in Minneapolis knelt on his neck.
In a statement on Tuesday, Mr Glassman said: “I’m stepping down as CEO of CrossFit, Inc, and I have decided to retire.
“On Saturday I created a rift in the CrossFit community and unintentionally hurt many of its members.”
He added: “I cannot let my behaviour stand in the way of HQ’s or affiliates’ missions. They are too important to jeopardise.”
His statement was followed by another from Dave Castro, his successor at the helm of the company.
The incoming CEO said: “CrossFit is a community – one that is global, diverse, and tough.”
He added: “Our community is hurt, though. Our shared bond brings together millions of people with differing opinions, viewpoints, and experiences.”
Mr Glassman conceived the company as a high school gymnast in his parents’ garage in California. It is now affiliated with an estimated 13,000 gyms worldwide.