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Chinese smartphone company Vivo back out as title sponsors of Indian Premier League 2020

Chinese smartphone company Vivo announced that it would drop as the title sponsor of the Indian Premier League (IPL) this year.

Vivo paid $ 300m for a five-year sponsorship deal in 2018.

In a short statement, the Board of Control for Cricket in India (BCCI) said it had “decided to suspend” its partnership with Vivo for 2020 without giving details.




Vivo said the decision had been mutually agreed.

The decision comes amid rising anti-China sentiment in India in the wake of a clash along their shared border in June in which 20 Indian soldiers were killed.

The cricket board had been criticised for not dropping the firm as a sponsor because of the tensions.



The Chinese and Indian troops clash provoked angry protests in India, with people burning Chinese flags.

India recently banned 59 popular Chinese apps, including TikTok amid rising tensions.