Celebrities and brands pause Instagram accounts in Stop Hate for Profit campaign

The charity Stop Hate for Profit is asking Instagram users to join a 24-hour social media “freeze” on Wednesday, during which they put up a message about Facebook Group’s “repeated failures to address hate speech and election disinformation on their platforms.”

In July brands including Adidas, Birchbox, Dockers and French Connection US paused their advertising in support of the campaign to counter the spread of racist rhetoric across its social media platforms, including Facebook and Instagram.

On Wednesday celebrities Kim Kardashian West, Katy Perry, Michael B. Jordan and Ashton Kutcher confirmed their support of a 24-hour Instagram “freeze.”

Kim Kardashian West tweeted, “Misinformation shared on social media has a serious impact on our elections and undermines our democracy.”

Kardashian West, a businesswoman and reality TV star, has become an influential of social change in recent months, raising the issue of climate change to her millions of followers and lobbying the White House for criminal justice reform.

With 188 million Instagram followers, Kardashian West has one of the top 10 most followed accounts worldwide.

Stop Hate for Profit is an ongoing campaign to hold social media companies accountable for hate on their platforms.

With the support of more than 1,200 businesses and non-profits and countless consumers, the campaign sent a clear message to Facebook in July 2020 with its ad pause: stop valuing profits over hate, bigotry, racism, antisemitism, and disinformation.

The campaign encouraged users to post about the harms that Facebook is inflicting on society and the importance of voting. It includes a 24-hour Instagram “Freeze” on September 16.