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BJP biggest brand advertiser on television

As the window for the elections in five states is closing in, the Bharatiya Janata Party (BJP) became the leading advertiser on television.

As per statistics shared by Broadcast Audience Research Council India (BARC) between 10th and 16th November.

The Bharatiya Janata Party’s ads aired 22,099 times on television. Its closest competitor Netflix is 10,000 ads behind.




Voting nears for these 5 states – Madhya Pradesh, Rajasthan, Chhattisgarh, Telangana and Mizoram.

During the Karnataka state assembly elections the BJP allocated ₹300 cr for advertisements. Keeping similar figures in mind the BJP would’ve left aside ₹1500 cr for these five states.

The Wire reported :-



According to an RTI filed by Ramvir Tanwar in 2018, the BJP had spent an amount of Rs. 2,221.11 crore on advertising through electronic media.

The Congress party did not even feature in the top 10 lists.

~The Pigeon Express Views

The BJP is the richest political party in India at present. So naturally it spends extensively.

As per IT returns the BJP on average received 1,200 cr a year since 2014 as donations. The BJP spends ₹700 cr each year. So on average ₹500 cr are kinda profits, meaning the BJP in the last 5 years saved ₹2,500 cr.

Some conflicting reports on the internet claim that the all parties together will spend ₹25,000 cr in the next general elections in 2019.

Obviously the BJP will spend a major chunk, 1/3rd I assume. The question is how will the BJP accumulate all these funds? Does the BJP have any indirect, illegal channels for sourcing funds? this I leave to your imagination and judgement.

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