Youtube has come under a fresh safety scandal after big brands such as Samsung, Grammarly and Kraft Heinz’s advertisements were displayed alongside fake cancer cure videos.
The ad placement risks tarnishing of brand image, while imparting a sheen of credibility to the misleading and unproven cancer ‘cures.’
Samsung stressed that it had “no connection or correlation” with the dubious content and added that it “follows and insists on the highest brand safety guidelines on all advertising platforms.”
Kraft Heinz meanwhile stated that it was ‘concerned’ at such associations and had already taken steps to block identified channels. Grammarly responded, “Upon learning of this, we immediately contacted YouTube to pull our ads from any such channels and to ensure the ads will not appear alongside content promulgating misinformation.”
Apart from these brands several other universities such as., University of East Anglia and the University of Gloucestershire were also caught.
Advertisers and Google are now working to prevent such placements from recurring.
However, this isn’t the first time that Google’s advertising algorithms have gone wrong. Previously, brands were accused of terror funding.
Source : Various