At the first product event of the year on Tuesday, Apple unveiled an upgraded iPad Air, new desktop computer and a powerful new Mac chip and a new budget iPhone with access to 5G networks.
Apple’s new iPhone SE, only the third version since the model launched in 2017, runs on the company’s faster A15 Bionic chip, the same in-house processor that drives the iPhone 13 line. It also features an updated camera and a longer-lasting battery, packed into the same 4.7-inch display as the previous model.
The added 5G capability that could be the ultimate draw for customers, by giving them access to the faster wireless network at a more affordable price point. The device will cost $429.
For Apple, the new SE offers the promise to further boost demand for its core smartphone business by luring away Android users and convincing more iPhone owners to upgrade.
Colors for the new SE include midnight (black), starlight (white) and red. Pre-orders start today and the device starts shipping on March 18. Separately, Apple announced it would add two new shades of green to its iPhone 13 lineup: The iPhone 13 will now be available in a bold new green and the iPhone 13 Pro will come in an alpine green.
Apple also showcased improved versions of its in-house M1 chips. The company is adding a new chip, the M1 Ultra, to the lineup. The latest processor joins its existing family of chips, including the M1, M1 Pro and M1 Max. The M1 Ultra will make some Mac desktops faster, more powerful and more power efficient.
Apple unveiled new desktop computers, the Mac Studio and Studio Display featuring the new M1 Max and M1 Ultra chips. he Mac Studio with the M1 Ultra is expected to be 90% faster than the company’s powerful 16-core Mac Pro. Meanwhile, the Mac Studio with M1 Max will have up to 64 GB of unified memory, and the M1 Ultra will have up to 128 GB of memory.
The Studio Display comes with a 27-inch screen and a 5K retina display. It also boasts a 12 megapixel camera that supports Apple’s Center Stage feature for improved video calls, as well as spatial audio capabilities.
The Mac Studio with M1 Max will start at $1,999 and the device with the M1 Ultra will start at $3,999. The Mac Studio Display will start at $1,599. The line is now available for pre-orders and will be available March 18.