Apple revealed the subscription service for exclusive original TV shows and movies — Apple TV Plus in an event on Tuesday.
The service, Apple TV Plus would be launched on November 1st for $4.99 a month, and people who buy a new Apple gadget get to watch for a year free.
The service will have blanket seven-day free trial for anyone who wants to try it. But starting Tuesday, customers who purchase a new iPhone, iPad, Apple TV, iPod touch or Mac get one year of Apple TV Plus free.
Apple named nine total titles that would be available at launch on Apple TV Plus.
“All of these incredible shows for the price of a single movie rental .. This is crazy,” Cook said.
Apple TV Plus will have a download option watch its originals offline. In addition, Apple TV Plus will be available to watch on competitor’s devices too. Apple’s TV app is available on smart TVs from Samsung, and it’s supposed to become available this year on Roku, Amazon’s Fire TV devices and smart TVs from Sony, LG and Vizio.
The company said “most” Apple TV Plus series will premiere with three episodes followed by one new episode weekly, while “full seasons of some series will be available all at once.”
By comparison, Netflix, the world’s biggest subscription streaming service, prices its most popular plan at $13 a month in the US. While, Disney Plus, the highly anticipated streaming service from the entertainment giant, will launch Nov. 12 for $7 a month a large library of movies and shows available immediately.
Most free trials offered are for a month, but Apple is extending free trial for upto a year if you purchase a new any new product but otherwise it’s seven days.
With the cash inflow slowing down with iPhone sales in recent months the company is looking at other means to generate revenue, so Apple TV Plus could be crucial to that goal.
Source : Various