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Amazon to take legal action against 10,000 Facebook groups for fake reviews

Amazon is taking legal action against the administrators of more than 10,000 Facebook groups.

It says the groups are generating fake reviews on Amazon marketplaces in the US, UK, Germany, France, Italy, Spain, and Japan.

The tech giant says the groups offer money or free goods in exchange for reviews being posted on Amazon.

One of the groups, removed earlier this year by Facebook’s parent company Meta, had 43,000 members.

It was called “Amazon Product Review”.

Once the people in the group had purchased selected products and left their reviews, the administrators would refund them. A wide range of goods was involved, including car stereos and camera tripods.

Large numbers of reviews, especially positive ones, boost sellers’ visibility on Amazon’s platforms as well as placing them higher up on search engine results.

Amazon sellers can legitimately pay for services that promise to boost their ratings online, without necessarily knowing that this will be carried out in the form of fake reviews.

Meta said in a statement: “Groups that solicit or encourage fake reviews violate our policies and are removed. We are working with Amazon on this matter and will continue to partner across the industry to address spam and fake reviews.”