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Amazon executive wears Apple AirPods while promoting Amazon’s Echo Buds on live television

Amazon has finally gotten into the wireless earbuds game with the Echo Buds. The $129 earbuds can be preordered now and will ship in a few weeks’ time.

While promoting the new product on live television, Dave Limp, the Senior Vice President of Devices and Services at Amazon was seen wearing Apple AirPods during the broadcast with Bloomberg.

It was a single earbud in the right ear during the broadcast and this was enough to garner criticism.

The Amazon Echo Buds are the company’s first wireless earbuds product and jumps into the market that already has the Apple AirPods leading by a big margin, with audio brands such as Sennheiser, Sony, Bose and Bang & Olufsen, to name a few, attempting to catch up.

The company claims to offer five hours of battery life, also have touch control sensors in each earbud, the Alexa virtual assistant is integrated and the noise cancellation technology is developed in partnership with Bose.