Amazon and Flipkart in India are expected to generate about $4.8 billion in sales from September 25 to October 29.
About 80 percent of these sales will occur between September 29 and October 4 – the period in which Flipkart and Amazon will hold their ”Big Billion Days” and ”Great Indian Festival” sales, global market research firm Forrester said on Thursday.
As a result, the growth (year-over-year) in online retail spending during these five days will take a hit, from 93 per cent in 2018 to 32 per cent in 2019.
According to Amazon India, with a selection of 200 million products by over 500,000 sellers and 1.5 times more fulfillment capacity to deliver orders faster across the country, the company is geared up for the ”Great Indian Festival” sale.
Smartphones are expected to account for 36 percent of all online spending during the festive season, followed by fashion at 24 percent.
Forrester expects around 20.2 million TVs to be sold in India in 2019 – 30 percent to 35 percent of these will be sold online due to pricing and products with better specifications.
Source : Various